The story all started with THE SPACE, her first official concept store in Paris which she opened at the start of her career showcasing up-and-coming designers.
As the retail market evolved so did Julia’s approach. She decided to spend the next four years organizing pop up’s all over the world from Ibiza to New York.
Since 2017, 21 rue Bonaparte has now become a space where JVH LAB organizes regular pop-ups, conferences and also offers to rent it out.
21 rue Bonaparte, is a beautiful 16th Century courtyard in Saint-Germain des Près, the 6th arrondissement of Paris, where Madeleine Castaign used to reside.
The Boutique location belongs to the infamous couturier dress designer Vicky Tiel since 1960. The space has hosted the most legendary rock icons, such as The Beatles and The Rolling Stones.
PARIS – LONDON – MUNICH – NEW YORK – THE HAMPTON’S – INSTANBUL- GSTAAD – IBIZA